Narrative Building for a Cause

Stories have power. The stories we tell about ourselves, our organizations, our causes, and our society are among our most effective tools to move people to action. But in an age of widespread political manipulation, it’s all too easy for overwhelmed advocates and organizers to unintentionally spread messages that undermine our values and goals instead of reinforcing them. Fortunately, solid communications practices can help us save time, energy, and resources, helping us advance our causes while promoting a healthier information environment. In this 90-minute training, participants will learn:

  • Key principles of ethical and effective narrative building

  • Common communications and messaging pitfalls to avoid (and how to correct them!)

  • How to align our framing, metaphors, and storytelling efforts with our values and campaign objectives.